Encouraging People to Walk
Current physical activity levels
57% of Norfolk’s population do zero minutes of recreational walking per week.
Common barriers to being active
- Lack of time
- Lack of information
- Lack of motivation
- Exercise is boring
- Can’t afford it
- Have a long term condition
- Have to be fit to exercise
- Anyone to do it with
- Previous negative experiences
Addressing barriers through led walks
- Specific walking events give reason to walk
- It’s free
- Walking is suitable for all, including the inactive population
- Safe to take part even with a long term health condition
- Route is planned so you just turn up and walk
- Don’t need anyone to attend with you