Encouraging People to Walk


Current physical activity levels

57% of Norfolk’s population do zero minutes of recreational walking per week.


Common barriers to being active

  • Lack of time
  • Lack of information
  • Lack of motivation
  • Exercise is boring
  • Can’t afford it
  • Have a long term condition
  • Have to be fit to exercise
  • Anyone to do it with
  • Previous negative experiences

Addressing barriers through led walks

  • Specific walking events give reason to walk
  • It’s free
  • Walking is suitable for all, including the inactive population
  • Safe to take part even with a long term health condition
  • Route is planned so you just turn up and walk
  • Don’t need anyone to attend with you